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CASE STUDY

LEVERAGING 1st PARTY DATA & DIGITAL TO ACQUIRE NEW CONTRACTORS

MMC used audience intelligence and digital media to help a national HVAC distributor enter a new market successfully.

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AT A GLANCE

COMPANY TYPE

HVAC Distributor

TARGET AUDIENCE

HVACR Contractors

TIMEFRAME

Six Months

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CHALLENGE

A major national HVAC distributor set its sights on growing its customer base in a new marketplace.

SOLUTION

MMC launched a digital media campaign to reach new qualified contractors. We worked with the client to create a campaign audience targeting prospects with a high propensity to engage. MMC built a digital campaign geo-targeted to the new market and accessed the audience through our 1st-party pro contractor database.  

Our omnichannel campaign highlighted the client's robust products and services. It included programmatic ads, email, and voice channels, driving pros to a landing page where they could fill out a B2B customer application.

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112
B2B CUSTOMERS ACQUIRED

$70
AVERAGE CUSTOMER ACQUISITION COST

RESULTS

$495
AVERAGE FIRST ORDER SIZE

5:1
ROI

DO YOU NEED HELP ACQUIRING NEW CUSTOMERS?

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MMC has the 1st party pro data and a digital-savvy team waiting to help.

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