CASE STUDY
LEVERAGING 1st PARTY DATA & DIGITAL TO ACQUIRE NEW CONTRACTORS
MMC used audience intelligence and digital media to help a national HVAC distributor enter a new market successfully.
AT A GLANCE
COMPANY TYPE
HVAC Distributor
TARGET AUDIENCE
HVACR Contractors
TIMEFRAME
Six Months
CHALLENGE
A major national HVAC distributor set its sights on growing its customer base in a new marketplace.
SOLUTION
MMC launched a digital media campaign to reach new qualified contractors. We worked with the client to create a campaign audience targeting prospects with a high propensity to engage. MMC built a digital campaign geo-targeted to the new market and accessed the audience through our 1st-party pro contractor database.
Our omnichannel campaign highlighted the client's robust products and services. It included programmatic ads, email, and voice channels, driving pros to a landing page where they could fill out a B2B customer application.
