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CASE STUDY

ARE YOU STRUGGLING TO
CONNECT WITH YOUR
MULTI-FAMILY CUSTOMERS? 

MMC used an account based marketing (ABM) strategy to help a major national maintenance supply retailer successfully market to its customer base and drive sales growth.

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AT A GLANCE

COMPANY TYPE

Maintainance Supply Retailer

TARGET AUDIENCE

Maintenance, Repair, and Operations (MRO)

TIMEFRAME

3 years

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CHALLENGE

In 2020, a major national maintenance supply retailer partnered with MMC to connect with and engage a large volume of multi-family housing decision-makers that their outside sales team was not able to reach.

SOLUTION

Working in collaboration with the client's sales organization, MMC mapped the multi-family customer journey identifying key touchpoints and messaging focused on sales conversion. Our omnichannel approach included voice, web, email, and direct mail. 

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RESULTS

Sales performance has exceeded expectations, growing yearly. MMC generated sales from dormant accounts while also increasing wallet share with active customers. 

$269M+
SALES GROWTH

DO YOU NEED HELP REACHING YOUR MULTI-FAMILY CUSTOMERS?

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