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CASE STUDY
LOOKING TO EXPAND YOUR DISTRIBUTION MARKET?
MMC can increase your distribution & contractor reach.
AT A GLANCE
COMPANY TYPE
Industrials Manufacturer
TARGET AUDIENCE
Distributors & Contractors
TIMEFRAME
Two Years
CHALLENGE
A leading industrials manufacturer selling multiple product categories (HVAC, Plumbing, Electrical) to trade professionals through a distributor network, reached out to MMC to grow new product sales.
SOLUTION
MMC leveraged its proprietary trade database to pull new contractor sales through distribution. The campaign used an omnichannel approach, including email, digital, and voice (inside sales support for the distributor), generating demand for the client’s new products.
RESULTS
MMC's program grew YOY sales by 44%, and units by 69%
44%
SALES GROWTH
69%
UNIT GROWTH
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