CASE STUDY

LOOKING TO EXPAND YOUR DISTRIBUTION MARKET?

MMC can increase your distribution & contractor reach.

AT A GLANCE

COMPANY TYPE

Industrials Manufacturer

TARGET AUDIENCE

Distributors & Contractors

TIMEFRAME

Two Years

CHALLENGE

A leading industrials manufacturer selling multiple product categories (HVAC, Plumbing, Electrical) to trade professionals through a distributor network, reached out to MMC to grow new product sales.

SOLUTION

MMC leveraged its proprietary trade database to pull new contractor sales through distribution. The campaign used an omnichannel approach, including email, digital, and voice (inside sales support for the distributor), generating demand for the client’s new products.