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CASE STUDY

DO YOU NEED HELP DRIVING REVENUE WITHIN YOUR CUSTOMER LOYALTY PROGRAMS?

MMC developed an omnichannel campaign to encourage customers to enroll in our client’s customer loyalty program and increase revenue.

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AT A GLANCE

COMPANY TYPE

National Home Improvement Retailer

TARGET AUDIENCE

Active Cardholders, Dormant Cardholders, Known Pros, MMC Prospects

TARGET AUDIENCE

Six Months

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CHALLENGE

A major national home improvement retailer partnered with MMC to expand top-line revenue and customer loyalty within key customer segments by engaging and converting existing and new pros into their Credit Services & MVP programs.

SOLUTION

Using our client's and MMC databases, MMC developed an omnichannel campaign that utilized voice, email, and digital to target, engage, and convert existing and new customers. 

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15,235
MVP ENROLLMENTS

$11.2M
REVENUE IMPACT

RESULTS

3,098
CREDIT SIGN-UPS

5.5:1
ROI

DO YOU NEED HELP DRIVING REVENUE WITHIN YOUR CUSTOMER LOYALTY PROGRAMS?

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MMC has the 1st party pro data and a digital-savvy team waiting to help.

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