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CASE STUDY
DO YOU NEED HELP DRIVING REVENUE WITHIN YOUR CUSTOMER LOYALTY PROGRAMS?
MMC developed an omnichannel campaign to encourage customers to enroll in our client’s customer loyalty program and increase revenue.
AT A GLANCE
COMPANY TYPE
National Home Improvement Retailer
TARGET AUDIENCE
Active Cardholders, Dormant Cardholders, Known Pros, MMC Prospects
TARGET AUDIENCE
Six Months
CHALLENGE
A major national home improvement retailer partnered with MMC to expand top-line revenue and customer loyalty within key customer segments by engaging and converting existing and new pros into their Credit Services & MVP programs.
SOLUTION
Using our client's and MMC databases, MMC developed an omnichannel campaign that utilized voice, email, and digital to target, engage, and convert existing and new customers.
15,235
MVP ENROLLMENTS
$11.2M
REVENUE IMPACT
RESULTS
3,098
CREDIT SIGN-UPS
5.5:1
ROI
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