There’s always been a taboo that “contractors are unreachable and near impossible to market to.” Those days are gone. With the Millennial and Gen Z generations rising to leadership positions, digital marketing is more important than ever regarding contractor marketing. A solid digital strategy is no longer an option; it’s become necessary for success. While traditional marketing methods can still be successful, they are no longer enough. With most consumers turning to the internet to research and connect with local contractors, digital marketing has become more critical than ever before.
So, why is digital marketing so crucial in contractor marketing? Here are a few key reasons:
Reach a wider audience: Digital marketing allows you to reach a larger and more diverse audience than traditional methods. With the right digital marketing strategy, you can target specific demographics, psychographics, and geographic areas, ensuring your target audience sees your message. Using geotargeting techniques, ads can be shown to contractors in specific regions or even within a certain radius of a particular location, reaching them where they are.
Showcase your product or service: With digital marketing, you can showcase and highlight your product or service. Social media platforms like Instagram and Facebook are perfect for sharing and promoting photos, videos, and ads of your product or service, allowing potential customers to see the quality of your product or service.
Build customer trust: Digital marketing can help you build trust and credibility with potential customers. By creating informative blog posts, how-to guides, and other educational content, you can position yourself as an expert in your field and show that you care about helping people make informed decisions.
Stay ahead of the competition: It's essential to differentiate yourself from the competition. Digital marketing can help you stand out by showcasing your unique selling points across multiple channels.
Measure results: Digital marketing allows you to track and measure your results, giving you insights into what's working and what's not. You can adjust your marketing strategy and make data-driven decisions by analyzing your website traffic, social media engagement, and other metrics.
Digital marketing has become an essential part of contractor marketing. With the right strategy, you can reach a wider audience, showcase your product or service, build customer trust, stay ahead of the competition, and measure your results. If you're not already using digital marketing, now is the time to start. Contact us if you’re unsure where to start developing a digital marketing strategy! Our team has been helping building companies for almost 40 years to understand, market, and sell more to trade professionals.