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CASE STUDY

DO YOU NEED HELP REACTIVATING CUSTOMERS?

MMC used a multi-channel strategy to help a leading landscape supply distributor successfully reactivate dormant customers and drive sales growth over time.

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AT A GLANCE

COMPANY TYPE

Landscape Supply Distributor

TARGET AUDIENCE

Inactive Landscape Professionals

TIMEFRAME

Campaign has run for 2 years

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CHALLENGE

In 2020, a leading landscape supply distributor approached MMC to reactivate dormant landscape professionals who hadn’t purchased within the last year. Reaching busy landscapers is notoriously challenging, but we set to work with a campaign designed to capture attention across multiple channels.

SOLUTION

MMC launched a multi-channel integrated campaign with a 20% purchase coupon. The campaign included email, phone, text, and direct mail to reach the audience through multiple touchpoints and channels.

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RESULTS

Sales performance and activation rates progressively improved as we amplified marketing across channels. With 4+ channels at work, sales climbed significantly over 24 months. MMC reactivated 4,336 customers at a cost-per-acquisition of $288.28 and a return of $9 million.

4,336
ACTIVATIONS

$10M+
SALES

$288.28
COST PER ACQUSITION

$9M ROI
FROM ACTIVATED CUSTOMERS

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DO YOU NEED HELP REACTIVATING ACCOUNTS?

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