CASE STUDY
DO YOU NEED HELP REACTIVATING CUSTOMERS?
MMC used a multi-channel strategy to help a leading landscape supply distributor successfully reactivate dormant customers and drive sales growth over time.
AT A GLANCE
COMPANY TYPE
Landscape Supply Distributor
TARGET AUDIENCE
Inactive Landscape Professionals
TIMEFRAME
Campaign has run for 2 years
CHALLENGE
In 2020, a leading landscape supply distributor approached MMC to reactivate dormant landscape professionals who hadn’t purchased within the last year. Reaching busy landscapers is notoriously challenging, but we set to work with a campaign designed to capture attention across multiple channels.
SOLUTION
MMC launched a multi-channel integrated campaign with a 20% purchase coupon. The campaign included email, phone, text, and direct mail to reach the audience through multiple touchpoints and channels.
RESULTS
Sales performance and activation rates progressively improved as we amplified marketing across channels. With 4+ channels at work, sales climbed significantly over 24 months. MMC reactivated 4,336 customers at a cost-per-acquisition of $288.28 and a return of $9 million.
