CASE STUDY
DO YOU NEED HELP GROWING YOUR CUSTOMER BASE?
MMC used an omnichannel approach to help a leading electrical distributor successfully re-engage customers and grow the average customer sales value.
AT A GLANCE
COMPANY TYPE
Electrical Distributor
TARGET AUDIENCE
Electrical Professionals
TIMEFRAME
Two Years
CHALLENGE
A leading electrical distributor asked MMC to build a strategy targeting lapsed electrical professionals, focused on growing sales, reducing churn, and building loyalty.
SOLUTION
Using the client's customer purchase data, MMC analyzed purchase behavior and designed and launched a pilot program at four separate divisions. The program included email, direct mail, and voice to re-engage and grow sales with the lapsed electrical professionals.
RESULTS
MMC's approach resulted in year-over-year growth, including a 43% increase in the average customer value, a 67% rise in the average customer spend, and a 91% retention rate.
