CASE STUDY

DO YOU NEED HELP GROWING YOUR CUSTOMER BASE?

MMC used an omnichannel approach to help a leading electrical distributor successfully re-engage customers and grow the average customer sales value.

AT A GLANCE

COMPANY TYPE

Electrical Distributor

TARGET AUDIENCE

Electrical Professionals

TIMEFRAME

Two Years

CHALLENGE

A leading electrical distributor asked MMC to build a strategy targeting lapsed electrical professionals, focused on growing sales, reducing churn, and building loyalty.

SOLUTION

Using the client's customer purchase data, MMC analyzed purchase behavior and designed and launched a pilot program at four separate divisions. The program included email, direct mail, and voice to re-engage and grow sales with the lapsed electrical professionals.

RESULTS

MMC's approach resulted in year-over-year growth, including a 43% increase in the average customer value, a 67% rise in the average customer spend, and a 91% retention rate.