Wayfinder aggregates first-party buying and behavioral data with MMC’s own industry leading first- and third-party data assets to:
Identify ideal targets and extend reach, staying top of mind with relevant content and messaging.
Expand revenue and relationships by engaging customers to create cross sell and upsell opportunities.
Focus digital marketing on segmented audiences to boost acquisition and conversion.
Cement loyalty by exceeding expectations for online sales and service.
Wayfinder finds the PROs and, using advanced analytics, digitally navigates them to Manufacturers' products, service and training through your channels. Serve PROs, cement loyalty and accelerate commerce.
Wayfinder gives manufacturers the ability to digitally reach the total addressable market. Create demand through distribution channels and measure return on advertising spend.
Wayfinder reaches the PRO to navigate and accelerate the stream of commerce.
How it Works
We activate commerce in the following industries
US HVAC Contractors
US R&R Contractors
Siding & Gutters
Siding & Gutters Contractors
Windows & Doors
Window & Doors Contractors
Kitchen & Bath
Kitchen & Bath Contractors