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Unlock digital power to GROW the PRO

Wayfinder is a data-driven digital platform for companies to accelerate digital commerce and increase customer loyalty by connecting pros to manufacturers through distributors.

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Wayfinder aggregates first-party buying and behavioral data with MMC’s own industry leading first- and third-party data assets to:

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  • Identify ideal targets and extend reach, staying top of mind with relevant content and messaging. 

  • Expand revenue and relationships by engaging customers to create cross sell and upsell opportunities.

  • Focus digital marketing on segmented audiences to boost acquisition and conversion.

  • Cement loyalty by exceeding expectations for online sales and service.

Distributors

Wayfinder finds the PROs and, using advanced analytics, digitally navigates them to Manufacturers' products, service and training through your channels. Serve PROs, cement loyalty and accelerate commerce. 

Manufacturers

Wayfinder gives manufacturers the ability to digitally reach the total addressable market. Create demand through distribution channels and measure return on advertising spend.

Wayfinder reaches the PRO to navigate and accelerate the stream of commerce.

How it Works

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We activate commerce in the following industries

Roofing

70k+
Roofing Contractors

Plumbing

150k+
Plumbing Contractors

Landscaping

264k+
Landscaping Contractors

Electrical

115k+
Electrical Contractors

HVAC

176k+
US HVAC Contractors

R&R

619k+
US R&R Contractors

Interior Design

65k+
Interior Designers

Paint

85k+
Paint Contractors

Siding & Gutters

70k+
Siding & Gutters Contractors

MRO

15k+
MRO

Decking

60k+
Decking Contractors

Water

90k+
Water Contractors

70k+
Window & Doors Contractors

Windows & Doors

Kitchen & Bath

50k+
Kitchen & Bath Contractors

Lighting

120k+
Lighting Contractors

Talk to one of our Solutions Experts today

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